Brothers Arno and Dennis Ruijzenaars and Erwin Termaat founded watch brand LEFF amsterdam in 2011 with the aim to break away from the design of “dull and boring basics”. LEFF amsterdam’s motto is that “nobody really needs a clock”.
Piet designed his first watch range, the Tube Series, for LEFF in 2015 – despite acknowledging the market is already flooded with thousands of models.
The designs for the Tube Series rely on analogue components. The watch face is surrounded by a serrated ring with cog-like indentations and protrusions, which indicate the hours.The design of the tube watch merges Piet Hein Eek’s unparalleled vision on design with LEFF amsterdam’s pursuit for functional beauty, creating an amazing collection of refined yet tough watches.