INSPIRATION WHEN IT’S LEAST EXPECTED
How I found Inspiration in the least expected way at London Design Festival 2016, shop the edit now.
1) IT’S GOOD TO BE OUTSIDE YOUR COMFORT ZONE
This was supposed to be a team buying trip, but with changes to the business that came to light just before the trip, it ended up being a buying trip that no buying was actually going to take place on and a solo mission. I entered with trepidation, but came back full of inspiration and ideas.
2) INSPRIATION CAN BE FOUND WHERE IT’S LEAST EXPECTED
I went to the trade fairs, but I ended up also attending a number of presentations, by a range of different people. United Visual Artists, Onedotzero, Asif Khan and Piet Hein Eek talked about their work – all designers (architects/ production/ installation/ furniture and more). I watched and listened with interest and was inspired by the range of work and the creativity that is involved in all. All of the talks were by craftsmen who loved what they do and spoke passionately about it. They all worked so hard to produce quite brilliant and fantastic things.
Asif Khan created The Mini-Living Forest boxes – a little piece of tranquillity in the middle of the busy city. Plant exchanges every evening made this work community centric – something that I am really drawn to. This also brought plants and nature into everyday life. There is a real move towards getting nature and the natural world back into our very urbanised lives.
3) HAVE CONFIDENCE
So far, throughout this journey (starting a business and London), I have been quite taken aback by the positive response to our brand. When listening to a talk by Trend Forecasters WSGN, it gave me great confidence in our vision…. This was highly interested and extremely useful to the business going forwards and things look to be heading in very interesting directions…. Watch this space for more information.
4) WORK TOGETHER
As much as I think competition is healthy, I have also learned that working together is much more effective. The more I chatted to people the more I realised we are all in the same boat. We are all trying to turn something we love into a business. What a great buzz there is of creatives and craftspeople.
5) LESS IS MORE
There is a continued want to buy less items, that are high quality and have longevity. We aim to showcase a considered range of beautifully designed, well-crafted products. We look for products that have a ‘Kinship’ and give back to the communities in some ways. We look for inspiration in nature and from the elements. Always at the root of our philosophy…. Less is MORE.